Optional Courses

DBA candidates can choose to complete 12 optional courses at their discretion. These courses provide you with practical knowledge in a variety of fields. These courses will be listed on your Transcript of Records and can be helpful for your research if relevant.

However, it is recommended that you take them to form an all-rounded DBA.

Blockchain - Beyond the Basics

2 ECTS

Course content

  1. Introduction
  2. The Value of Blockchain Technology
  3. How Does Blockchain Work
  4. How Blockchain Enables Cryptocurrencies
  5. The Blockchain Universe
  6. Blockchain in Context
  7. Conclusion

Course description

The Blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. We explain why it's the next big thing that will revolutionize the world of business, and introduce you to the pioneers developing this game-changing technology.

What will you learn

Learning to understand and use blockchain technology is essential to your business success. Discover the value of blockchain, how it works and how it can enable cryptocurrencies in this online course.

Career Hacking

3 ECTS

Course content

  1. Artificial Intelligence, Machine Learning, and the New Job Hunting Landscape
  2. Resumes in a World of AI and Applicant Tracking Systems (ATSs)
  3. You're About to Get Upgraded! Let’s Write You a Career Changing Resume
  4. The Building Blocks of Your Professional Brand and LinkedIn® ProfIle
  5. Let's Build a Standout LinkedIn® Profile Optimized for Both People and Software
  6. How to Make Your Cover Letter Your Job-winning Sidekick
  7. You Need to Know. What’s Going on Behind the Scenes
  8. Job Search 2.0_ Integrating Technology and Networking into Your Job Search
  9. Pre-interviewing_ Your New Job Search Skill to Use in the Digital World
  10. How to Win in Formal Job Interviews While Being Yourself
  11. Preparing for Success in Your Career Transition
  12. Salary Negotiation Strategies, Further Study Modules and Content Upgrade Journal

Course description

The job hunt is tough, and the stakes are high. Every year, job seekers invest countless hours in the search for meaningful work -- and the salaries to match. And every year, millions of professionals pay a price for not delivering an extraordinary resume, cover letter and LinkedIn® profile. Thanks to artificial intelligence (AI), algorithmic sorting, thousands of resumes being entered into applicant tracking systems every day and the increasing prevalence of networking and social networking sites, there is now an intense pressure on job seekers to deliver powerful resumes and profiles that stand out, get read and help land a job.

What will you learn

This career hacking course provides content that will supercharge your job search, providing a step-by-step process for breaking into today's competitive job market. Through the process of writing a resume in this 21st century world, learn to write a resume that is optimized for both people (recruiters) and applications (AI/ATSs) using the job search 2.0 principles of technology and networking. 

Data Modelling in Power BI

2 ECTS

Course content

  1. Power BI Setup
  2. Model Data in Power BI

Course description

Proper data modeling is the foundation of data analysis. In this course, you'll learn how to use Power BI and Power Query tools to transform raw data into a model you can use to build visually appealing, interactive reports.

What will you learn

In this course, you will learn how to set up and model data in Power BI by learning how to combine data from multiple sources, how to configure the relationships between the tables and understand how those impact the outcomes on reports. You will also learn about measures needed for advanced analytics and learn how some of those measures are created such as creating calculated columns, create measures using DAX, and create a calculated table.

International Business Management

3 ECTS

Course content

  1. Introduction to International Business
  2. International Business Environment
  3. Cross Cultural Business Management
  4. International Marketing Management
  5. Exim Procedures and Documentation
  6. International Logistics and Management
  7. International Trade and Finance
  8. Management of Multinational Corporations
  9. International Human Resources Management
  10. IT Impacts on International Business
  11. International Business Analysis

Course description

The International Business Management course is designed to train business students to be able to respond to the challenges that managers face in designing and implementing strategies within a global context. This course also equips students with the necessary competencies needed to be successful in entry-level management positions involving international business and operations.

What will you learn

The International Business Management course is designed to help you develop critical skills such as analyzing and improving the global business environment, managing change effectively, leading international teams and organizations, integrating financial knowledge into strategic decision making and mastering both cross-cultural management and leadership-all which enhance your personal acceptance into a multicultural business environment.

ISO 9001 Quality Management

5 ECTS

Course content

  1. Introduction
  2. Clause 4 Context of Organization
  3. Clause 5 Leadership
  4. Clause 6 Planning
  5. Clause 7 Support
  6. Clause 8 Operation
  7. Clause 9 Performance Evaluation
  8. Clause 10 Improvement
  9. Seven Principles of Quality Management
  10. Principles of Quality Risk Management
  11. Risk-Based Thinking

Course description

Our course take you beyond the basics of ISO 9001 Quality Management Systems (QMS) and into understanding Risk-based Thinking. ISO 19011 is a risk based guideline that focuses on leadership responsibility, management control implementation and enterprise integration. QSM trainings will guide you through the various risk assessment principles, the difference between quality and non-quality risks, reviewing existing risk registers and developing comprehensive risk registers for your organisation. It also allows you to develop a tailored strategy for your area of interest and steer clear from repetitive waste that comes from non-value adding activities which is commonly found in poorly managed organisations.

What will you learn

This course has been designed with the aim of developing an understanding of the basics of a quality management system (QMS) approach, how it is relevant for an individual/organization and to give a hands-on view on how to implement ISO-9001 clause by clause. The objective is to make participants aware of their function within the organization in terms of quality and its value. The course is intended to enable the participants to understand and apply principles in order to meet the requirement of ISO-9001.

Project Management in Asana

2 ECTS

Course content

  1. Introduction
  2. Gaining Clarity With Asana
  3. Navigating Asana- Learning the Asana Terminology  Where to find everything
  4. Getting Started with Asana Project Management Tool
  5. Creating an Event Together- from A to Z
  6. Asana  Avoid these common Mistakes when working with Asana Project Management

Course description

Asana is an online project management tool that lets you bring your team together on your terms. No more e-mail chains, no more shouting across the room. Simply organize teams and projects in Asana, Capture ideas and comments for the tasks at hand, and communicate efficiently with your entire company by keeping everyone on the same page.

What will you learn

This course takes you from from the basics of Asana project management tool to its advanced features. Learn how to use this project management tool to manage your business and organize your workflow.

HR Fundamentals for a Career in Human Resources

4 ECTS

Course content

  1. Setting the Foundation
  2. Human Resources Management Today
  3. Employment Cycle - a Roadmap for HR Roles and Responsibilities
  4. Foundational HR Topics outside the Employment Cycle
  5. Current Trends and Challenges
  6. Organizational Behavior Analysis

Course description

The highly skilled professionals in Human Resources contribute to organizational success through their hiring, training, and retention of employees. Whether you are a newcomer to the field or an HR professional looking to fill in knowledge gaps, this course provides key introductory information necessary for success in a career in Human Resources.

What will you learn

HR Fundamentals for a Career in Human Resources sets the foundation for those entering the Human Resources profession. It provides overviews to topics related to the entire employment cycle.

Marketing Analytics Forecasting Models with Excel

4 ECTS

Course content

  1. Introduction
  2. Basics of Forecasting
  3. Getting Data Ready for Regression Model
  4. Forecasting using Regression Model
  5. Handling Special events like Holiday sales
  6. Identifying Seasonality & Trend for Forecasting
  7. Handling Changing Trend & Seasonality over time
  8. Forecasting models for New Products
  9. Appendix 1. Excel crash course

Course description

This course is aimed to provide an introduction to forecasting and sales/marketing analytics. It will cover the basic concepts and techniques of forecasting, data preparation and modelling, some tactics used in tackling different issues like seasonality and trend over time, as well as training on managing the performance of a sales team or business.

What will you learn

This course introduces the basics of forecasting. After completing this course you will be able to build a basic predictive model and run Forecasting model in Excel using Sales data provided.

Product Management with R and R Studio

3 ECTS

Course content

  1. Welcome
  2. Getting Started with R and R Studio
  3. Facilitating Collaborative Decision Making
  4. Preparing Data for Analysis
  5. Hone your Instincts with Data
  6. Studying Customer Segments
  7. Studying Customer Cohorts
  8. Studying Outliers
  9. Telling Stories with Data
  10. Creating Reports using Notebooks

Course description

Product Managers don't need to be data scientists, but the more you understand about data science and analysis, the better at your job you will be. This course teaches product managers how to utilize R and R studio to analyze data from multiple sources and uncover patterns and insights that will enable them to make better decisions and shape successful products for their customers.

What will you learn

Product Management with R and R Studio provides instruction in the analytical tools of R. Aimed at undergraduate students in business or data analytics, this course is valuable to anyone interested in learning how to harness the power of data. All of the examples are designed to be analyzed using R and the included R studio software.

Professional PowerPoint Presentations

2 ECTS

Course content

  1. Rules for Presentations
  2. Main functions and tricks of PowerPoint
  3. Visualizations in presentations
  4. Data in presentations
  5. Inspirations

Course description

Microsoft Office PowerPoint is the most popular presentation software in the world. It is great for brainstorming, creating slides, sharing data and inspiring people about a topic.

What will you learn

This course will help you develop professional PowerPoint presentations. You'll be able to gain inspiration from the best presentations all over the internet and get inspired to create your own. This course will teach you why rules exist for effective presentations and a step-by-step guideline to making yourself a better presenter in any situation. You'll also be learning what data is and how to present it in an effective manner. At the end of this course, you'll know how to create great presentations!

SEO, Social Media, & Digital Marketing

6 ECTS

Course content

  1. Digital Marketing Essentials
  2. Facebook, Instagram & Messenger Ads
  3. Linkedin Ads
  4. Google Ads & Youtube Ads
  5. Wordpress Website & SEO Yoast
  6. SEO (Search Engine Optimisation)
  7. Copywriting & Content Marketing
  8. Local SEO, Google My Business & Tripadvisor
  9. E-Commerce SEO
  10. Google Analytics & Conversion Rate Optimisation
  11. E-Mail Marketing
  12. Video Production, Youtube & Video SEO
  13. Success, Freelancing & High Value Clients

Course description

In these digital transformation times, it's more important than ever that businesses have a strong digital marketing foundation. This course is perfect for any business that requires the knowledge of how to market and sell goods or services online.

What will you learn

Our course is covering all aspects of digital marketing from Facebook, Twitter, Instagram and Google Analytics to Wordpress websites, local SEO, YouTube Ads and how to earn from your blog content.

This course includes many topics that we've seen cause a lot of confusion for people, including digital marketing essentials, social media, Youtube adverts and e-commerce SEO. We cover how to build high value and long term clients, how to run successful campaigns and get the most value out of your money when it comes to PPC advertising, Facebook & Instagram ads and more!

Google Advance Search

4 ECTS

Course content

  1. Introduction
  2. Basics Of Google
  3. Boolean Logical Operators
  4. Google Shortcuts
  5. Narrow down the result
  6. x.51 Intro Sites and documents
  7. MEta specifiers

Course description

The Google Advanced search course covers topics such as advanced search techniques and Google shortcuts. Many people use Google everyday to find information, but do you know what advanced search techniques can be used for? Do you know about the Boolean logical operators that can be used to create more precise searches?

What will you learn

Through this course you'll learn how to shorten a long URL so that you can quickly access it again, how to combine different search parameters such as dates, sites and documents in a single query and much more!

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