Core Courses

The Doctor of Business Administration (DBA) is a terminal doctoral degree that requires the completion of 14 core courses in business administration. The program aims to give you extensive knowledge on vital subjects and allow you to conduct proper business-related research. These courses will serve as the foundation for your doctoral research project.

Business Analysis

9 ECTS

Course content

Section 1. Business Analysis Foundations

  1. Big Picture of Business Analysis
  2. Enterprise Analysis
  3. Planning and Monitoring Requirements
  4. Eliciting Requirements
  5. Analyzing Requirements

Section 2. Business Analyst Fundamentals

  1. Introduction
  2. Data analysis track
  3. Project management track

Section 3. Statistics for Data Science and Business Analysis

  1. Introduction
  2. Sample or population data
  3. The fundamentals of descriptive statistics
  4. Measures of central tendency, asymmetry, and variability
  5. Practical example descriptive statistics
  6. Distributions
  7. Estimators and estimates
  8. Confidence intervals advanced topics
  9. Practical example inferential statistics
  10. Hypothesis testing. Introduction
  11. Hypothesis testing. Let's start testing!
  12. Practical example hypothesis testing
  13. The fundamentals of regression analysis
  14. Subtleties of regression analysis
  15. Assumptions for linear regression analysis
  16. Dealing with categorical data
  17. Practical example regression analysis

Course description

Business Analysis is a disciplined approach for introducing and managing change to organizations.

It provides structure, governance and repeatability to help ensure that changes are understood, well-managed and add the greatest value to the organization. This can be accomplished by working with the people in an organization to understand the structure of that organization, and to identify the processes (the way work gets done) and the knowledge (information and data) used by those processes. Once these things are understood, a business analyst can identify opportunities for improving performance (such as increasing revenue or reducing cost), resolving issues that impede performance, developing new capabilities to support growth, or even planning an exit strategy (such as selling or closing a business).

Business Analysis is the practice of enabling change in an enterprise by defining needs and recommending solutions. As business analysts, we play a key role in the successful delivery of change initiatives. We do this by understanding and defining the needs of our stakeholders, capturing and analyzing requirements, and supporting the communication and delivery of those requirements with relevant stakeholders. Business analysis is a critical practice for delivering value to organizations, whether they are for-profit businesses, non-profits, or governments.

Business Analysts may work across all levels of an organization. They may help define strategy and set objectives for an entire enterprise at the leadership level. They may also lead projects or initiatives to achieve strategic goals. They may assess current state business processes and make recommendations on how to improve them through technology or process improvement initiatives.

What will you learn

This course will teach you all about business analysis, as well as the fundamentals of data science.

The goal of this course is to provide you with a very solid understanding of business analysis, regardless of your prior knowledge level, so that you can improve businesses and be an asset to any team. You will learn about business analysis from scratch, including the foundation and different types. You will also learn about project management and statistics for business analysis and data science.

After taking this course, you'll know how to plan and monitor requirements, elicit requirements, analyze requirements, manage projects, use regression analysis, use hypothesis testing, understand how measures of central tendency work in statistical calculations, use sample data in statistical calculations, and much more!

Business English

5 ECTS

Course content

  1. Course Introduction
  2. Business Communication
  3. Communicating with Others
  4. Speaking Professionally
  5. Presentation Skills
  6. Listening in the Workplace
  7. Business Writing
  8. Email Communication
  9. Reading at Work
  10. Bonus. Job Search Strategies

Course description

Business English is the type of English used in business contexts, such as international trade, commerce, finance, insurance, banking, and many office settings. It entails expectations of clarity, particular vocabulary, and grammatical structures.

Business English is different from standard English in many ways. These differences are important for everyone to understand because they can be the difference between success and failure in an international business setting. Because it is a specialized dialect of English, you need to know how to use it correctly.

What will you learn

In this course, you'll learn how to communicate in English in business environments. We'll cover everything from presenting yourself well on the phone and in person to delivering effective presentations and writing emails that get results. You'll also discover strategies for getting noticed during a job search.

At the end of this course, you'll have the knowledge you need to get ahead in your career.

Product Management

8 ECTS

Course content

  1. Getting Started
  2. The Basics
  3. Agile Essentials for Product Managers
  4. Product Management Toolkit Agile Product Management; Online Collaboration
  5. Practical Applications
  6. Sales Skills and Techniques

Extra Section. Product Marketing Manager

  1. Product Marketing Strategy & Planning
  2. Sizing Markets & Sizing Demand
  3. Product Promotion - Marketing Messaging
  4. Important Skills
  5. Marketing to Investors
  6. Sales Enablement
  7. Proven Methods for Lead Generation & CustomerUser Acquisition
  8. Career
  9. Product Marketing Psychology
  10. Product Led Growth
  11. Interview Etiquette
  12. Advertising Strategies
  13. LinkedIn Ads
  14. Branding
  15. Practical Product Marketing Analytics - Quantitative Marketing
  16. Soft Skills
  17. Growth and Marketing
  18. PPC Advertising
  19. Lead Nurturing [SaaS Examples]

Course description

The Product Management course is a complete online qualification that provides you with the skills and knowledge to perform as a product manager in an online company. With this certification, it is possible to perform as a product manager in an online company, which helps you to be in charge of different types of product lifecycle stages. You will study the portfolio management process, the generating of the demand for a product and the skills needed for effective sales enablement.

What will you learn

This course gives you a baseline understanding of the basic terminology behind product management and how product managers work with each other and teams to develop great products. It teaches you the most common product management methodologies, frameworks, tools, as well as how to practically apply them in real life situations. If you want to start your career as a product manager or expand your role with more knowledge, you will be able to do it with the knowledge obtained in this course.

Corporate Strategy

3 ECTS

Course content

  1. Introduction - What does the course cover
  2. The fundamentals - Why companies need a Strategy and how a Strategy helps firms
  3. The industry life cycle model - an invaluable tool for practitioners
  4. The five forces model you need this model before investing in an industry
  5. Game theory applied in a corporate context
  6. Understanding the concept of competitive advantage
  7. Competing with the other companies in the industry Choosing a competitive model
  8. The types of growth strategies used by companies
  9. The SWOT framework
  10. Tesla - practical case study

Course description

Corporate strategy is the direction a company takes to create a competitive advantage over its rivals. It defines the destination towards which a business should move and determines the businesses that the firm should be in.

A corporate-level strategy impacts every other part of the business, from HR to marketing. The company’s management must consider how to gain a competitive advantage in areas where the firm operates and determine whether these are the correct areas for them to be in.

What will you learn

We created this course to give you a comprehensive understanding of how corporate strategy is developed and implemented. We will teach you the fundamentals of corporate strategy, how to use the industry life cycle model as a tool to understand your industry, how game theory can be applied in business, what it means to have competitive advantage, the different types of growth strategies used by companies, and much more.

We'll also cover the five forces model for better understanding the industry you are entering into, the SWOT framework for analyzing internal and external factors affecting a company's strengths and weaknesses, and Tesla as a practical case study for applying these concepts.

Project Management

6 ECTS

Course content

  1. Introduction
  2. Project management life cycle (Initiation and Planning)
  3. Project management life cycle (Execution and Closing)
  4. Project management methodologies
  5. Organizational structure and culture
  6. Change Management and Conclusion

Course description

Project management helps organizations bring together people and resources to plan, execute, and control significant undertakings. It involves tasks like project definition and planning, coordinating people and other resources, monitoring performance against the plan, and controlling changes to the plan as circumstances change.

What will you learn

This introductory project management course will help you familiarize yourself with the concepts and components of effective project planning, execution, and management. It will also provide your personal development plan, which will help you successfully integrate PMI-based best practices into your projects.

Digital Marketing Course

5 ECTS

Course content

  1. Introduction
  2. Market Research
  3. Make a Website
  4. Email Marketing
  5. Copywriting
  6. Search Engine Optimization (SEO)
  7. YouTube Marketing
  8. Facebook Marketing
  9. Twitter Marketing
  10. Quora Marketing
  11. Google AdWords Ads
  12. Google Analytics
  13. Instagram Marketing
  14. Pinterest Marketing
  15. LinkedIn Marketing
  16. Facebook Ads
  17. App Marketing

Course description

Digital marketing refers to any online marketing efforts or assets. Email campaigns, social media posts, search engine optimization (SEO) tactics, pay-per-click advertising — these all fall under the umbrella of digital marketing.

What will you learn

You will learn about all of these topics in this course. We will break down each topic into its own section and give you an overview of what you need to know about it.

We will begin with market research: why it's important and how you can do it yourself. We'll then move on to creating a website and setting up email marketing as well as social media marketing. You'll also learn about copywriting and SEO, along with YouTube and Facebook ads and how they work together. We'll also cover Google Analytics and how it can help you in your digital marketing efforts.

By the end of the course, you'll have a comprehensive understanding of digital marketing and be ready to start using it for your business.

Financial Accounting

13 ECTS

Course content

1. Introduction

Section 1 - Financial Transactions

  1. Financial Transactions
  2. Why Learn Accounting
  3. Accounting Objectives, Accounting Equation, & Ethics
  4. Financial Statements
  5. Accrual Method, Cash Method, Revenue & Expense Recognition
  6. Financial Transaction Rules & Thought Process
  7. Recording Transactions Using Accounting Equation
  8. End of Section One Resources
  9. Debits and Credits Defined
  10. Debit & Credit Rules & Thought Process
  11. Record Cash Transactions Using Debits and Credits
  12. Record Accounts Receivable Transactions Using Debits and Credits
  13. Record Accounts Payable Transactions Using Debits and Credits
  14. Record Transaction to General Ledger
  15. Comprehensive Problem Part 1

Section 2 - Adjusting Entries & Financial Statements

  1. Adjusting Entries & Financial Statements
  2. Accounting Cycle, Types of Adjusting Entries, Cash vs Accrual
  3. Adjusting Entry Rules and Thought Process
  4. Supplies, Unearned Revenue, and Wages Adjusting Entries
  5. Accounts Receivable, Insurance, and Depreciation Adjusting Entries
  6. Reversing Entries
  7. Create the Balance Sheet
  8. Create the Income Statement
  9. Create the Statement of Owner’s Equity from the Trial Balance
  10. Financial Statement Relationship
  11. Comprehensive Problem Part 2

Section 3 - Closing Process

  1. Closing Process
  2. Review Accounting Cycle and Building Blocks
  3. Closing Process Overview
  4. Closing Process – One Step
  5. Closing Process – Two Steps
  6. Closing Process – Four Steps
  7. Post-Closing Trial Balance
  8. Closing Process Resources
  9. Comprehensive Problem Part 3

Section 4 - Merchandising Transactions

  1. Merchandising Transactions
  2. Merchandising Accounting Cycle
  3. Merchandising Transactions Overview
  4. Perpetual and Periodic Inventory Systems
  5. Sales Discount & Purchase Discount
  6. Inventory Shrinkage & Sales Returns
  7. Financial Statements - Merchandising Company
  8. Merchandising Transaction Problem

Section 5 - FIFO, LIFO Weighted Average Method

  1. Inventory Costs - FIFO, LIFO Weighted Average Method
  2. Inventory Tracking & Inventory Methods
  3. Inventory Cost, Principles, and Perpetual vs Periodic Inventory Systems
  4. Periodic System First In First Out (FIFO)
  5. Periodic System Last In Last Out (LIFO)
  6. Periodic Weighted Average Method
  7. Perpetual System Fist In First Out (FIFO)
  8. Perpetual System Last In First Out (LIFO)
  9. Perpetual System Weighted Average Method

Section 6 - Subsidiary Ledgers & Special Journals

  1. Subsidiary Ledgers & Special Journals
  2. Accounts Receivable Subsidiary Ledger
  3. Accounts Payable Subsidiary Ledger
  4. Sales Journal
  5. Purchases Journal
  6. Cash Receipts Journal
  7. Cash Payments Journal
  8. Comprehensive Problem

Section 7 - Bank Reconciliations & Cash Internal Controls

  1. Bank Reconciliations & Cash Internal Controls
  2. Internal Controls Overview and Cash Internal Controls Introduction
  3. Cash Receipts Internal Controls
  4. Cash Disbursements Internal Controls
  5. Bank Reconciliations
  6. Petty Cash

Section 8 - Receivables & The Allowance vs The Direct Write Off Methods

  1. Receivables & The Allowance vs The Direct Write Off Methods
  2. Accounts Receivable Journal Entries
  3. Accounts Receivable Subsidiary Ledger
  4. Direct Write Off Method
  5. Allowance Method
  6. Allowance Method Compared to The Direct Write Off Method
  7. Allowance for Doubtful Accounts Calculation
  8. Notes Receivables

Section 9 - Depreciation Calculation & Fixed Assets

  1. Depreciation Calculation & Fixed Assets
  2. Lump Sum Purchase
  3. Straight Line Method of Depreciation
  4. Double Declining Balance Method of Depreciation
  5. Units of Production Depreciation Method
  6. Calculating Depreciation for a Partial Period
  7. Capital Expenditures and Revenue Expenditures
  8. Changes in Accounting Estimates
  9. Disposals of Property Plant and Equipment

Section 10 - Payroll Accounting

  1. Payroll Accounting
  2. Payroll Legislation
  3. Payroll Forms and Time-Frames
  4. Payroll Register & Earning Record
  5. Regular Pay & Overtime Pay Calculation
  6. Federal Income Tax & Retirement Plans
  7. Federal Income Contributions Act Social Security
  8. Federal Income Contribution Act Medicare
  9. Federal Unemployment Tax Act (FUTA)
  10. Worksheet FUTA
  11. Taxes – Employer & Employee
  12. Employer Responsibilities
  13. Payroll Expense Journal Entry
  14. Payroll Taxes Journal Entry
  15. Paying Payroll Tax Liability Journal Entry
  16. Payroll Ethics & Practices
  17. Payroll Controls & Documentation
  18. Form 941
  19. Form 940
  20. Form W-2 & W-3
  21. Reconcile Year End Payroll Forms
  22. Comprehensive Payroll Problem

Section 11 - Partnership Accounting

  1. Partnership Accounting
  2. Set up New Partnership
  3. Partnership Income Allocation
  4. Partnership Draws
  5. Partnership Closing Process
  6. Partner Leaves Partnership
  7. New Partner is Added to Partnership
  8. Liquidation of Partnership

Section 12 - Accounting for Corporations

  1. Accounting for Corporations
  2. Issuing Common Stock for Cash
  3. Issuing Common stock for Non-Cash
  4. Cash Dividends
  5. Stock Dividends
  6. Preferred Stock
  7. Treasury Stock
  8. Statement of Stockholders’ Equity & Retained Earnings
  9. Closing Process - Corporation
  10. Earnings Per Share

Section 13 - Bonds Payable, Notes Payable, Liabilities

  1. Bonds Payable, Notes Payable, Liabilities
  2. Bonds - Market Rate vs Contract Rate
  3. Bonds Issued at Premium
  4. Bonds Issued at Discount
  5. Present Value - Bond Price
  6. Bond Retirement
  7. Notes Payable Introduction
  8. Amortization Schedule - Notes Payable
  9. Notes Payable Adjusting Entries
  10. Financial Statements - Long Term Liabilities
  11. Bond Characteristics and Types
  12. Effective Method - Amortization Bond Discount & Premium
  13. Leases - Operating vs. Capital

Section 14 - Statement of Cash Flows

  1. Statement of Cash Flows
  2. Classification of Cash Flows and Thought Process
  3. Statement of Cash Flows Outline & Resources Needed for Construction
  4. Direct Method vs Indirect Method
  5. Create Statement of Cash Flows - Indirect Method
  6. Create Statement of Cash Flows - Direct Method
  7. Non Cash Investing & Financing

Course description

Financial accounting is a system of recording and summarising transactions that have occurred between parties involved in business. This type of accounting differs from accounting used by managers in its focus on transactions rather than on the financial statements themselves.

What will you learn

This course is intended to provide you with an understanding of the fundamental concepts and principles of financial accounting.

The course starts with an introduction to the basic accounting cycle, how transactions are recorded and reported, and how to prepare financial statements. We'll also cover how to adjust the accounts at the end of a period and what must be done to close them out.

Next, we'll cover merchandising transactions and how they differ from service transactions. We'll also learn about inventory cost flow methods, including FIFO, LIFO, and weighted average method.

We'll then look at subsidiary ledgers before moving on to special journals and bank reconciliations. We'll also touch on cash internal controls as well as receivable management and depreciation. In the next chapter, we'll look at payroll accounting before moving on to partnerships, corporations, liabilities, and bonds payable. Finally, we'll learn about notes payable and how to prepare a statement of cash flows.

How to write a Business Plan

2 ECTS

Course content

  1. Overview of the course
  2. General idea behind business plans
  3. Developing a business plan for a new business idea
  4. Developing your business pitch

Course description

Business plans are an essential tool for entrepreneurs looking to take their idea to the next level. Planning is one of the first steps to successfully starting your own business.

What will you learn

In this course, you will learn about the basic components of a business plan and how to write one for a new business idea. You'll learn about determining the feasibility of your business idea and how to pitch it to investors. Whether you are in business or not, developing a business is something that should be done at some point in your life. Having a business plan that is well thought out and executed properly can make or break your venture. This course will provide insight on how to make the right decisions when starting a new venture!

Human Resources

9 ECTS

Course content

Section 1. Human Resources for Non HR Managers

  1. HR for Non HR Managers
  2. Talent Management
  3. Onboarding New Employees
  4. Negotiation & Management Skills
  5. Bonus Curriculum 1 Diversity Training
  6. Bonus Curriculum 2 Hiring Process

Section 2. Mastering Talent Management- Acquisition and Analytics

Section 3. Employee Performance Management

  1. Introduction
  2. Setting Objective Performance Measures
  3. Basics of Objectives and Key Results (OKRs)
  4. Best Approach To Employee Performance Appraisal
  5. Leading Employees For Optimum Performance
  6. Developing A Competency Framework
  7. Pay for Performance Plan

Course description

Human resources and talent management can be intimidating for non-HR managers to take on, but it is a skill that is necessary for leaders who need to optimize the performance of their employees.

What will you learn

In this course we cover basic principles of performance management and the key functional areas of HCM: recruiting new employees, onboarding employees, providing comprehensive training programs and work performance evaluation. We also teach you how to set objectives and key results (OKRs) and how to use your talent in the most effective way possible.

Lean Management

2 ECTS

Course content

  1. Introduction
  2. The Five Lean Principles
  3. The Seven Wastes of Lean
  4. Lean Tools and techniques
  5. How to Implement Lean in a proper manner
  6. Other Process Improvement Principles

Course description

Lean management is a business concept used by many companies to improve the efficiency of their processes and deliver more value to customers.

What will you learn

The Lean Management course demonstrates the concepts of lean and shows how process improvement principles such as continuous flow, just-in-time delivery, and waste reduction lead to higher profits and customer satisfaction while reducing costs. The course provides an overview of the Five Principles of Lean, includes examples, and discusses tools and techniques that can be used to make your organization more efficient.

Growth Mindset for Leadership and Organizations

5 ECTS

Course content

  1. Growth Mindset for Leadership and Organizations
  2. Developing a Growth Mindset (for Yourself)
  3. Developing a Growth Mindset in Your Employees
  4. Developing a Growth Mindset Organization Culture
  5. Growth Through Goals

Course description

Developing a Growth Mindset in organizations is about helping employees develop skills, techniques, and mindsets for continuous learning, for brainstorming effectively and overcoming creative plateaus, and for using these abilities to reach the next level of innovation.

What will you learn

The Growth Mindset for Leadership and Organizations course is designed to help you develop a Growth Mindset in yourself and your organization. You will learn to have the ability to build up key organizations skills such as goal setting, resilience, positive thinking and more.

Communication Skills For Leaders and Managers

4 ECTS

Course content

  1. How To Improve Your Communication With Yourself
  2. Communication tips to be a better leadermanager
  3. How to be a better leadermanager
  4. How to motivate others
  5. Negotiation Skills

Course description

Communication Skills For Leaders and Managers is a course designed to help you become a more effective leader and manager by giving you practical tools to communicate more clearly and empathically, plus tips on how to motivate your team, negotiate with clients, and more.

Leadership is not just about telling others what to do. The best leaders are also great communicators who can motivate their teams, give constructive feedback, and facilitate communication between different departments. But most people aren't really taught how to communicate effectively—especially at work.

What will you learn

You'll learn how to think about communication in a new way that will allow you to create relationships with your team members based on trust and transparency. You'll learn how to have tough conversations without getting flustered or making anyone feel attacked, and how to motivate your team by letting them know exactly what they're working toward. You'll also learn how to leverage the power of storytelling in the workplace so that everyone feels connected to the company mission while they're busy day-to-day tasks.

The Fundamentals of Cryptocurrency and Blockchain

5 ECTS

Course content

  1. Introduction to Cryptocurrency
  2. Growth of Cryptocurrency
  3. Basics of Regulatory Compliance
  4. Risk Associated with Cryptocurrency
  5. Introduction to Blockchain and its Application
  6. Know about Hashing
  7. Ethereum and other Blockchain Application

Extra Section. Introduction to Blockchain with Industry Applications

  1. Introduction
  2. Blockchain Fundamentals
  3. Bitcoin
  4. Industry Applications of Blockchain

Course description

Cryptocurrency is the most popular and well-known application of blockchain technology, which is best thought of as a distributed database for data storage. The technical details are complex, but the idea behind this technology is very simple: a digital currency not issued by any government or company, but by the Internet itself.

What will you learn

Fundamentals of Cryptocurrency and Blockchain course is an in-depth course that covers the cryptocurrency market, blockchain technology, and the latest developments in this exciting field. It includes a broad introduction to the fundamental principles of cryptocurrency and blockchain technology. It will provide you an overview with step by step understanding where you can learn about growth, basics of regulatory compliance and risk associated with the cryptocurrencies.

Strategic Business Planning

4 ECTS

Course content

  1. Concept Profile - Strategic Business Planning
  2. Preliminary Vision & Mission Statements (Interim Targets & Goals)
  3. Strategy Formulation
  4. Strategy Implementation
  5. Strategic Evaluation
  6. Case Study
  7. Business Development and Decision Making
  8. Business Process Management

Course description

Strategic Business Planning is the process of developing a strategy for your company or business. It sometimes includes creating a mission, vision and values statement, target setting and exploring opportunities.

What will you learn

The Strategic Business Planning course focuses on Strategy Formulation, Strategy Implementation and Strategic Evaluation, as well as Business Development & Decision Making, which includes a case study and other elements of practical experience.

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